Ad Campaign
An ad campaign is a set of advertisements that work together to promote a product or service, and to achieve a specific goal. Ad campaigns are used by businesses to:
- Create brand awareness
- Drive sales
- Generate leads
- Promote current products
- Launch new products and services
- Acquire new clients
Ad campaigns can be distributed across a variety of media channels, including television, radio, print, online, and outdoor advertising. The success of an ad campaign is measured by how well it achieves its desired outcomes, such as increased brand recognition and customer engagement.
One type of ad campaign is a seasonal campaign, which focuses on the changing needs of an audience as the weather or seasonal goals change. For example, an outdoor goods company might run a seasonal campaign during the warmer months, while a toy company might run a seasonal campaign for the winter holidays.