SEO

Search engine optimization (SEO) is the process of improving a website’s ranking in search engines, such as Google, Bing, and Yahoo. The goal of SEO is to help search engines understand a website’s content and help users find it through search. 

Here are some things to know about SEO: 

• How it works: SEO involves optimizing a website’s technical configuration, content, and link popularity. 
• How it helps users: SEO helps users find a website and decide whether to visit it. 
• How it helps websites: SEO helps websites get more traffic from organic search results. 
• How it differs from paid ads: SEO traffic is called “organic search traffic” to differentiate it from traffic that comes from paid search ads. 
• How search engines work: Search engines work by crawling webpages, indexing the information, and ranking the results. 
• Penalties for black or grey hat SEO: Search engines may penalize sites that use black or grey hat methods to improve their rankings.