SMO

What Is Social Media Optimization (SMO)?

SMO can refer to Social Media Optimization, a digital marketing strategy that uses social media to increase brand awareness and online presence: 

  • Definition

SMO is a set of techniques used to increase a brand’s visibility on social media platforms. It’s used to promote products, services, and events, and to connect with customers. 

  • Benefits

SMO can help improve content and online reputation management. For example, SMO can ensure that negative reviews don’t appear first in search engine results. 

  • Platforms

SMO can be used on popular platforms like Facebook, Instagram, YouTube, Snapchat, TikTok, and Pinterest. 

SMO may also refer to: 

  • Smoothened: A gene that encodes a protein of the same name 
  • Spermine oxidase: An enzyme 
  • Styrene monooxygenase: An enzyme 
  • Site Management Organization: A research pharmacy that stores, dispenses, and receives IMP 
  • Service Management Office: A centralized office that manages and delivers services